RM (MBA 2nd)

Unit –I

An Introduction To Research: Meaning, Definition, Objectives, And Process; Research

Problem: Selection Of Problem, Understanding Problem, Necessity Of Defined Problem;

Review Of Literature In Research. Research Design: Meaning, Types – Descriptive,

Diagnostic, Exploratory, And Experimental.

Unit –II

Sources Of Data: Primary And Secondary; Data Collection Methods; Questionnaire

Designing: Construction, Types And Developing A Good Questionnaire. Sampling Design 

and Techniques, Scaling Techniques, Meaning, Types, Data Processing Operations, Editing,

Coding, Classification, Tabulation. Research Proposal/Synopsis Writing.

Practical Framework

Unit –III

Statistical Software - Use of SPSS / Systat and Excel: Windows Process, Basic Structure of

Data File, Using Data Editor, Working With Multiple Data Sources, Graphs and Charts,

Sorting And Selecting Data, Descriptive Statistics: Central Tendency and Dispersion,

Correlation: Linear, Partial and Multiple, Simple and Multiple Regression, Discriminant

Analysis, Conjoint Analysis, Time Series and Business Forecasting. Applications Of Index

Numbers; Sampling Distribution; Tests Of Significance: Z- Test, T- Test, Chi-Square Test, F

-Test, And ANOVA; Use Of SPSS For T-Test, Chi-Square Test And ANOVA.

Unit –IV

Multi Dimensional Scaling, Factor Analysis, Cluster Analysis, Interpretation of Data, Report

Preparation and Presentation. Each Student has to prepare Mini Research Project on Topic /

Area of their Choice and Make Presentation. The report should consist of application of tests

and techniques mentioned in above units.