Question Papers
marketing management
Previous year question paper with solutions for Marketing management from 2008 to 2022
Unit I
Marketing: Nature and Scope of Marketing, customer needs, wants and demand. Various
Marketing Concepts: production, product, selling, marketing and societal marketing, Analyzing
marketing environment: micro, macro Environment
Unit II
Market segmentation: need, concept, nature, basis and strategies, mass marketing vs.
Segmentation.
Marketing mix: 4Ps of products and 7Ps of services, components and factors affecting
Unit III
Product decisions: product definition, new product development process, and product life
cycle, positioning, branding, packaging and labeling decisions
Pricing decisions: importance, objectives, designing strategies, Pricing Techniques
Unit IV
Product promotion: promotion mix-introduction, importance, advantages and disadvantages of
various components and factors affecting.
Distribution: types of channel, factors affecting decision, Designing and Managing
Marketing Channel, Managing Retailing, physical distribution system and its components
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