CS (BBA 6th)

UNIT I

Strategic Management: Introduction, Nature & Scope, Need, Level at which Strategy Operates,

Strategic Decision Making, Process of Strategic Management

Strategic Intent: Vision, Mission, Business Definition, Business Model Goals & Objectives.

Strategy Formulation & process:

Unit II

Environment Appraisal and Scanning: External & Internal Environment including PEST,

Techniques for Environmental Scanning (SWOT, ETOP, Quest).

Organizational Appraisal: Dynamics of Internal Environment, Organizational Capability Factors,

Methods and Technique Used for Organizational Appraisal.

Unit III

Corporate Level Strategy: Concept, Stability, Expansion, Retrenchment, Combination, Strategy.

Business Level Strategy: Concept, Porter’s Generic Business Strategy

Strategic Choice: Concept, Process of Strategic Choice, BCG Matrix, GE Nine Cell Matrix,

Hofer’s Product-Market Evolution Matrix, Directional Policy Matrix, Industry Analysis, Porter’s

Approach.

UNIT IV

Strategic Implementation: Concept, Interrelationship between Formulation and Implementation,

Aspects of Strategy Implementation (Behavioral Implementation, Resource Allocation)

Strategic Evolution and Control: An Overview, Technique of Strategic Evolution and Control