MAC (BBA 5th)

UNIT- I

Introduction to cross cultural management: Understanding Culture, Culture dimensions,

Significance and impact of cross culture on organizations, role of culture in Strategic DecisionMaking

. Influence of National Culture on Organizational Culture. Shift in Culture: significance of

shift in Culture, Influence of economic factors and foreign intervention on shifts in local cultures

UNIT-II

Comparing Culture : Cultural and behavioral differences in different countries, various models for

comparing cultural- Hofstede , Edward T Hall Study, GLOBE, Kluchohm & Stoodbeck ,Cultural

Adaptation through Sensitivity Training, Political, Legal, Economic, Ecological and Technological

Facing Business and their Management.

UNIT- III

Cross Cultural Human Resources Management – Staffing and Training for Global Operations

Global Staffing Choices – Expatriates or Local Managers, Dynamics of Cross-Cultural leadership,

managing and motivating multi culture Teams. Cross –cultural Negotiation & Decision making :

Culture and Dispute, Resolution of Conflicts and Disputes in cross culture context,

UNIT- IV

Emerging Models of Strategic Management in International Context, Achieving and Sustaining

International Competitive Advantage; International Strategic Alliances, Cross-culture ethics: Ethics

values across cultures and Ethics dilemma