Question Papers
advertising and sales management
Previous year question paper with solutions for Advertising and sales management from 2008 to 2020
Advertising:
Marketing communication models.
Advertising definition and objectives, advertising copy.
Advertising its place in marketing – different kinds of advertising.
Advertising art & layout, advertising effectiveness.
Brand strategy & campaign planning: TV & radio commercials
Creative copy strategies.
Media planning & scheduling.
Sales Management:
Concept and objectives.
Management of sales promotion at the consumer, trade & sales force levels.
Sales displays & merchandising.
Introduction to types of sale quotas.
Legal & ethical aspects of advertising
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