OB (BBA 1st)

Introduction: meaning of organizational behaviour and its relevance in today’s business

environment.

Individual behaviour in organization: understanding self; perception – nature and

importance, perceptual selectivity, stereotyping, halo effect.

Learning and its theories, behaviour modification, attitudes, personality; meaning, selfconcept,

self-esteem, major determinants of personality.

Motivation; types of motivation, theories of work motivation given by Maslow,

Herzberg, McGregor, Vroom and Porter – Lawler.

Group behaviour in organization: group dynamics, types of groups, group norms and

roles, group cohesiveness, group development and facilitation.

Dynamics of managerial leadership: leadership styles, trait approach, behavioral

approaches, and managerial grid.

Inter- personal behaviour in organization:

Transactional analysis

Management conflict

Stress management