BC-1 (BCOM 2nd)

PART-A

UNIT I

Business Communication – meaning & importance. Defining Communication, Purpose,

Process, elements, difficulties in communication, and conditions for successful

communication.

Basic forms of Communication, Barriers to effective communication, basic models &

communication, 7C’s of for effective business communication

UNIT II

Organizational Communication: Importance of communication in management, Formal

and Informal Communication, Grapevine and how to handle it. Developing positive personal

attitudes, Communication training for managers, Communication structure in an organization,

Corporate Communication, PR skills

PART-B

UNIT III

Presentation Skills: Presentation on any chosen topic, oral presentations, principles of oral

presentations, factors affecting presentations, sales presentation.

UNIT IV

Business Etiquette: Understanding etiquette, Cross-cultural etiquette, Business manners,

Business to business etiquette.

Effective customer care.