RM (BBA 4th)

Introduction to Research: Definition, scope, limitations & types, objectives, research

process, research designs.

Population sample, types of sampling techniques, sampling theory of estimation

Collection of data: types, primary & secondary methods.

Scaling: meaning of scaling, important scaling techniques, rating and ranking scales.

Scale construction techniques, designing a questionnaire, data preparation, tabulation,

coding, editing.

Report writing and presentation